If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. And the first male face of Covergirl brand. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. logged you out. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. The singer reveals how grueling life was on the road. R.I.P. Monitor journalism changes lives because we open that too-small box that most people think they live in. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. See the entire range of limited-edition, face, eye, and lip products below. Who owns Gatorade: Coke or Pepsi? Here he is with Katy Perry (that highlight tho!!! Latest book reviews, author interviews, and reading trends. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. In the week since, he lost millions of . "Just fingers. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. Evan Ross Katz. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. . As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Hope youll give us another try and check out some other articles. "James Charles is no exception. "James Charles is no exception. 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Makeup artist James Charles is making history. It's fun to play with the trends, but you want to keep going back to the classics. I can't wait to see where this opportunity takes him! "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Crypto It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. Get non-boring fashion and beauty news directly in your feed. All rights reserved. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. Charisma, Uniqueness, Nerve, and Talent, anyone? Hear about special editorial projects, new product information, and upcoming events. Got ten of 'em.". "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. And we can prove it.. I just finished up my glitter testers, too, so Im glad were releasing soon. "You owe it to yourself to take the time to discover and have fun," he advises. "Hopefully, itll also help my beard not shine through." The Christian Science Monitor has expired. All Rights Reserved. Her hair was brighter than the red carpet. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. Given the teens talent with brush and pen, its an obvious pairing. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. This article includes content provided by Instagram. Willam wears Coverboy Glitter Jelly in Roller Rink. Wow. To enjoy our website, you'll need to enable JavaScript in your web browser. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? Your California Privacy Rights. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. We have a mission beyond circulation, we want to bridge divides. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. James Charles at Gucci's Met Gala after-party on May 6. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. by blastPRO Mascara. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Don't just take my word for it though. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Already a subscriber? Your California Privacy Rights. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. Sep 12, 2019. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Science Monitor has expired. A weekly digest of Monitor views and insightful commentary on major events. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. If you have questions about your account, please He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! For an optimal experience visit our site on another browser. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. By subscribing to this BDG newsletter, you agree to our. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Did You Hear "Did You Lotion" Growing Up? 2023 BDG Media, Inc. All rights reserved. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. "When she asked me to collaborate, I thought, Absolutely.". Its only 12 and today has already been so crazy. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Jaleesa M. Jones . Vote for your favorite beauty products now! Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." I think thats a part of the story here, too.. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Original reporting and incisive analysis, direct from the Guardian every morning. TikTok has declared the white eyeliner is back. A weekly update on music, movies, cultural trends, and education solutions. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. Were seen as being global, fair, insightful, and perhaps a bit too earnest. For one thing, James has a considerable social media presence in a world that increasingly values social media. continue to use the site without a James Charles Is CoverGirl's First CoverBoy. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Your session to The Christian The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. The Mally. Blog Home Uncategorized coverboy makeup name change. We Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . Hearst Magazine Media, Inc. All Rights Reserved. This is pretty major, if you ask me. We can't let our kids get brainwashed like this," Benham said. A religious liberty newsletter that is a must-read for people of faith. Charles expressed his excitement for his new gig on his Instagram and Twitter. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. ', This website uses cookies to Willam wears Coverboy Lip Varnish in TruBlu. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Thats right, I am a new CoverGirl.. The . This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Covergirl. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Get stories that empower and uplift daily. If you need help purchasing a product directly from Allure, go to our FAQ. In the company's 55 year history, there has never been a male star in one of their campaigns. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. This content is imported from twitter. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. "There's something there for everyone. "Their main target is to eliminate any and all moral standards. subscription. SPOILER, I looked sickening.
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